About
Main bio
UX designer by title, creative problem-solver by nature, and post-production artist by training. My work blends UX strategy, visual design, and motion thinking, all grounded in research and empathy. I love digging into details that others might miss, especially when it helps remove friction or makes an experience more usable for someone who’s often overlooked. I’ve designed AI-powered platforms at Harvard, built navigation systems for Forbes, and told visual stories that convert. I believe the best design happens when strategy meets experimentation, and when research gets as much love as pixels.
When I’m not iterating in Figma or syncing with product teams, I’m sketching, animating, dancing or decoding the newest design trend (or maybe teaching art to kids—because that’s my forever creative reset).
Currently I'm a Senior Visual & Brand Designer at the Harvard Business School AI Institute, leading identity and design systems for global events. Before that I was a Visual & Motion Designer at Sony Entertainment, with earlier stops interning at Forbes, redesigning for accessibility on NASA's Eclipse Soundscapes, and creating broadcast graphics at Puthiya Thalaimurai TV.
it's me
How I work
Start with the research, not the pixels
Before I open Figma, I want to understand who's struggling and why. My best work at Harvard and Forbes began with good questions and user research — the interface is the last thing I design, not the first.
research first.
one voice, everywhere
Brand systems that scale
I build identity systems and component libraries so brand and product stay consistent as they grow from a 50,000-subscriber CRM to a visual identity unified across events in four countries.
Motion & storytelling with a reason
From on-air broadcast graphics at Sony to product micro-interactions and campaign video, I use motion to guide attention and tell a story, never decoration for its own sake.
movement = meaning
pretty + persuasive.
Design that moves the numbers
Visual work should perform, not just look good. I design social, campaign, and marketing creative and track what converts, from A/B-tested campaigns to brand launches seen by millions.
Where I have worked
Timeline
Harvard Business School AI Institute
Leading visual identity and brand systems for the Institute, directing design for international live events, building a multi-platform design system in Figma, and producing motion, campaigns, and branded web experiences.
Nov 2023 - Current
Sony Entertainment
Designed campaign experiences, motion graphics, and interactive landing pages for major entertainment and sports properties reaching millions across India and Southeast Asia, keeping brand consistent across web, email, and social.
June 2019 - Feb 2021
Forbes
Redesigned global navigation and visual-hierarchy systems across high-traffic editorial surfaces, and designed editorial and branded content for web and email aligned with SEO and marketing goals.
June 2022- Sep 2022
NASA Eclipse Soundscapes
Led an accessibility-first redesign to WCAG AAA standards for a citizen-science platform, designing for blind and low-vision users through assistive-technology research and usability testing.
jan 2022 - june 2022
Puthiya Thalaimurai News Channel
Created on-air broadcast graphics, lower-thirds, and live news visuals for daily production, and supported editorial campaigns with branded social and digital assets.
mar 2018- may 2019